Phase 1

• Introduction & Project Goals
• World F&B Trends
• National F&B Trends

Phase 2

• Local market overview
• Local market restaurant & bar trends (free standing & hotel)
• Competitive landscape (rankings / best in class)
• Market canvas (by concept)
• Market map (by price point)
• Consumer profile (by segment)
• Decision filter (occasion drivers)
• Key influencers

Phase 3

• Executive summary identifying opportunity zone (white space)
• Proposed potential restaurant & bar concept themes
• Information sources

Note: Scope of research can be tailored to meet the needs of each project.